Company Evolution

30 years of promo experience,
evolving into White Glove
Promo Support™.

From supplier roots to distributor operations, coaching, community support, and finally Selling Swag VA.

1994Supplier foundation
2004Distributor operations
2012Promo sales training
2020Industry community
2021Small Group Coaching
2025White Glove Promo Support™

At Selling Swag VA, we know firsthand the challenges promo sales reps and distributors face because we've lived them. Our journey spans three decades in the promotional products industry, testing, refining, and perfecting systems to support business owners like you.

After testing our Virtual Assistant model for two years, we are now making this service available to help distributors and sales reps free up time, stay organized, and scale faster.

1994

The Beginning: Granny's Goodies

We entered the promo industry by launching Granny's Goodies, an industry supplier specializing in care packages, gift baskets, and fulfillment for distributors.

2004

On Sale Promos: Becoming a Distributor

We took the leap into distributorship, running our own business while collaborating with four of the largest back-office partners in the promo industry.

2012

The Swag Coach: Training Promo Professionals

We launched The Swag Coach to train sales reps and distributors on how to build and grow a successful promo business.

2020

Community Support During COVID

We launched the Distributors Helping Distributors webinar series to provide support, strategy, and guidance to industry professionals navigating uncertainty.

2021

Peer Accountability for Growth

Small Group Coaching helped distributor reps and owners scale promo sales and businesses with the support of an experienced community.

2025

A Proven Model, Now for You

After successfully testing this VA service in our own business, we launched Selling Swag VA to help promo teams streamline operations and grow through White Glove Promo Support™.

Selling Swag VA model preview
Watch the model

From lived experience to operational relief.

See how a promo-trained VA can remove daily friction from order processing, follow-up, customer communication, and admin work.

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